RED THREAD CO.
Your brand is invisible to Chinese consumers.
Red THREAD CO.
Chinese Market Visibility
We help UAE consumer brands get discovered on Xiaohongshu, Douyin, and WeChat - the platforms where Chinese tourists, residents, and online shoppers actually search, save, and decide.
The problem
Chinese consumers don't use Google, Instagram, or TIKTOK
They use Xiaohongshu to discover new brands, Douyin to see products in action, and WeChat to share recommendations with friends.Most UAE brands have zero presence on any of these platforms - which means they're invisible to one of the most active, high-spending consumer groups in the region.
| 1.3B | Xiaohongshu searches/day |
| 300K+ | Chinese tourists visit UAE yearly |
| 0 | Chinese platforms most UAE brands are on |
WHAT I DO
Three ways I build your visibility
The R.E.D. Method
REVEAL
ELEVATE
DISTRIBUTE
Chinese Market Visibility
• Search analysis
• Perception insights
• Opportunity mapping
Chinese Discovery Strategy
• Platform strategy
• Chinese storytelling
• Cultural insights
Creator and Content Network
• Xiaohongshu content
• Douyin videos
• Curated recommendations
Services & pricing
Visibility audit
AED 2,500
ONE TIME
(Delivered in 7–10 days)
Content activation
AED 3,500 – 5,500 Per month
(3-month minimum)
Full visibility
AED 8,000 – 12,000
Per month
(3-month minimum)
· Brand search audit across Xiaohongshu, Douyin & Baidu
· Competitor mapping
· Keyword research
· Opportunity gap report
· 8-12 Xiaohongshu posts/month
· Mandarin copywriting
· Hashtag strategy
· Content calendar
· Monthly performance report
· Everything in Content Activation
· Douyin strategy
· 2–4 KOL collaborations/
month
· Competitor benchmarking
· Quarterly review
ABOUT
founder, red thread co.
I noticed something most UAE brands haven't caught up to yet: their Chinese customers aren't finding them on Instagram or Google. They're discovering places, products, and brands on Xiaohongshu and Douyin. And most UAE brands are completely invisible there. That's the gap I built Red Thread Co. to close.
I work mainly with UAE consumer brands - fashion, beauty, lifestyle, F&B, and retail. That focus matters, because the way you build trust with a Chinese consumer on Xiaohongshu is completely different to how you would on typical western platforms.
WHY BOUTIQUE
The larger agencies in this space -and there are a few - are built for real estate developers, hotel groups, and enterprise brands. Their minimum spend is high, their teams rotate, and consumer brands get treated as small accounts. Red Thread Co. exists for a different client: the UAE consumer brand that is serious about the Chinese market but wants a real working relationship, not an account number.